Every store, no matter how big or small, needs to attract customers in order to be successful. An e-commerce storefront is no different. To be successful, you need to attract shoppers to your store. One of the best parts of having an online storefront is that you can easily and cost effectively collect a wealth a data, helping you to learn which marketing efforts are successful, allowing you to refocus and optimize your efforts. With that in mind, we’ve highlighted some major types of digital marketing campaigns that you may consider for your eCommerce business.