Fulchillment (our blog)

Leveling Up Your Online Store in 2019

logistico team | February 19, 2019

The eCommerce arena is crowded and growing is your main goal for 2019, so let’s get you going. We will cover 3 easy ways you can increase traffic to your store, grow your audience and sales this year.

Re-engaging current customers - customer retention: It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. You want to make sure you are always on top of their inbox and feed, with the right timing and content.

Let’s start by taking a look at your store’s lifecycle; If you just started running your online store focus on growing your customer base first; skip the Email Marketing portion for now and head on straight to Instagram Followers and Promote Your Product parts. If your business has been gaining traction, 1-5 sales/week, a good place to start is creating a chain of emails to be automated. What you want to do is create a base now that can be worked on as your business grows.


Email Marketing

One of the easiest marketing tools you can use to promote your business is emails.

  1. Welcome email series:
    • You want to welcome your user to the store & thank them for shopping
    • Then you want to check in, mention anything noteworthy about your store. Featured products, social media accounts, etc.
    • Start sending product recommendations based on their purchases
    • Finally, you want to get their feedback. Send a Product Review request.
  2. Abandoned Carts: You always want to bring back your customers to finish their purchase, having a product in their shopping cart is an email away from a final purchase. Learn how to set up these automatic emails with the following stores.
  3. Nurture series: Walk them through your products and seasonal sales, while still offering value. You want to place content in these emails that are helpful to subscribers. The nurture series is also good to walk them through how your business got started, what makes you stand out from the competition. Educate them on what your brand stands for. These emails are also great to do alongside the Go Live! section below for increasing your Instagram followers.
  4. Re-Engagement Series: Inactive users do not help your email list at all. Create a set of three emails were you…
    • Entice them to do some shopping with a special, limited time offer
    • Check in with them, that they will be deleted from your mailing list if they do not take action
    • Final goodbye email, where you tell them you’re sorry to see them go. Inactive emails will only hurt the open rate of your email lists.


Instagram Followers

  1. Hashtags: Use the right hashtags to always bee on tops of your customers feed To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or WebstaGram to start. You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app. Protip from a Shopify User: “Here’s a trick that I use for my eCommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand.”
  2. Instagram shopping: Expand your store into your Instagram feed by tagging posts on Instagram with your products to make them discoverable to users around the world. Learn how to do it here.
  3. Schedule your posts: Don’t bog yourself down with having to come up with fresh content every day, pick a day or maybe two in the week where you plan and create your content. Use tools like Later or Preview to schedule them, take a look at this list to get more scheduling posts.


Promote Your Product

  1. Take great pictures! You product pictures should not just live on your store page, they belong all over the web. Staring off with Instagram, you always want to make sure you are promoting your products in all the available platforms, as long as they make sense. Think about where your ideal customers spend most of his/her time, now think about how that platform showcases content. Re-formatting your product pictures to fit the platform they’re on is always important. Make sure they are at their best so that they stand out from in feed. Learn how to take awesome product pictures with our blog post eCommerce Product Photography: How to Take Product Pictures
  2. Go Live! Introduce a new product through either Facebook Live or Instagram Live. Show your users why they should definitely be adding it to their cart. Maybe even have a small discount code for live viewers.
  3. Have you thought about Pinterest and Pinterest Buyable Pins? Upgrading your Pinterest account to Pro is absolutely free, there you can have access to tools like analytics and ads. 77% of Pinterest users have discovered brand new products on Pinterest, one of those could be yours! Learn how to take advantage of the Pro Pinterest features here.

Now that you have an arsenal of tools and strategies, write down the ones that make sense for you and your business, plot them out and get going. Come back if you have any questions and drop us a line in the chatbox if you have any questions.