Fulchillment (our blog)

eCommerce Product Photography: How to Take Product Pictures

logistico team | February 19, 2019

The visual presentation should be one of the most important things when it comes to online stores. Your customers don’t get to touch the product, that means that having high-quality, beautiful pictures can go a long way.

This does not mean you need to invest in professional photography equipment right now! Let’s go over some easy photography tips & tricks to get you started.

Things you will need:

  • A camera, your phone works too.
  • A tripod
  • A white background
  • A table
  • Tape
  • The right room

Camera: You don’t need to spend $2,000 on a camera, your phone will do the job just fine. Investing in a DSLR (Digital Single-Lens Reflex) camera is a big step and I would suggest reading up on it first. Remember that it is not the equipment that makes your pictures great, what will make your pictures great will be how you work with: lighting, exposure, styling, and post-processing.


Again your phone will do the trick just fine if you follow this handy guide from Shopify on how to capture great photos with your smartphone.

Tripod: these range from $9 - $15 on the inexpensive end. The importance of having a tripod comes down to two things the quality of your pictures and your camera’s shutter. You don’t want to have shaky pictures, especially with a camera that is very old and has a slow shutter.

Background: So this is probably one of the easiest purchases you make. A white background is used in photography to reflect light and to help put the focus solely on the product. You can spend as little as $7 for poster boards at your local store. There is also the option of purchasing a paper sweep, cut off the dirty part and roll a new piece down when necessary.

Table & Tape: Any standard flat surface will do. You should try to have a dedicated table for your product photography, you don’t want to be clearing stuff off and on constantly. Next up you want to have tape readily available to hold down your poster board, you can also purchase clamps depending on the table your using

The Room: Your perfect room is going to have a window(s) next to a wall. The bigger the window the better, there will be more natural light coming in to use for different kinds of pictures.

Take a look at BigCommerce’s post on mastering product photography for even more tips.